ANNUAL BENEFIT REPORT

Reporting Period: January 2025 - January 2026
Document Type: Internal/Public

1. Purpose of this report
   This Annual Benefit Report describes Rumanah Wellness’ efforts to create public benefit during the reporting period and provides an assessment of performance against an external, third-party standard. The report is intended to be fair and accurate, including describing circumstances that limited or hindered progress.
    
2. About Rumanah Wellness and our public benefit purpose
   Rumanah Wellness is a health education and advocacy platform serving Muslim women and families through culturally attuned, evidence-informed wellness content, community learning, and practical health literacy tools.
    

Public benefit purpose(s) for the reporting period (as adopted internally):
A. Improve health literacy and informed decision-making for Muslim women and families through accessible, evidence-informed education.
B. Reduce barriers to equitable care by providing culturally safe advocacy resources and guidance for navigating healthcare systems.
C. Strengthen maternal, prenatal, and postpartum wellness knowledge and support within the community.
D. Promote prevention-focused community health practices (nutrition, stress resilience, and basic first aid/home care) aligned with ethical and faith-based values.

1. Third-party standard selected for assessment
   Chosen Standard: B Impact Assessment (B Lab) – “B Impact Assessment” framework (unmodified categories).
   Why this standard was selected:
    

• It is a widely used, third-party impact measurement framework designed for mission-driven companies.
   
• It evaluates performance across governance, workers, community, environment, and customers, aligning with Rumanah Wellness’ education-and-advocacy model.
   
• It supports continuous improvement even when an organization is early-stage and still building measurement systems.
   

Scope of assessment:
Rumanah Wellness used the B Impact Assessment as a guiding framework for internal evaluation. This report reflects a structured self-assessment aligned to the B Impact Assessment categories. If a formal verified score was obtained during the reporting period, it is stated below; if not, this report presents an internal benchmarked assessment against the standard’s domains.

Verification status (select one):

• Verified/Reviewed by B Lab or third party (include details): [Insert]
   
• Self-assessed using the framework domains (not externally verified)
   

1. Summary of performance against the third-party standard (B Impact Assessment domains)
    

4.1 Governance (mission, ethics, accountability)
What we aimed to do:

• Operate with mission alignment, ethical communications, and accountability for evidence-informed health information.
   
• Establish basic policies that guide content integrity, inclusion, and safeguarding.
   

Actions taken this period:

• Defined a mission and program focus emphasizing maternal-fetal health and hormonal/reproductive wellness as the initial platform pillar.
   
• Implemented internal content principles: evidence-informed education, cultural humility, and nonjudgmental support.
   
• Began documenting internal processes for content review and risk management (e.g., avoiding medical overreach, encouraging appropriate clinical care).
   

Assessment vs standard:

• Strengths: Clear mission focus; early governance practices for responsible health communication.
   
• Gaps: Formal governance documentation remains in development (e.g., written ethics policy, documented complaint process, formal advisory board).
  Overall: Developing; foundational steps taken, formalization needed.
   

4.2 Workers (fairness, development, wellbeing)
What we aimed to do:

• Maintain a sustainable workload and prevent mission-driven burnout.
   
• Use respectful contracting practices where applicable.
   

Actions taken this period:

• Established realistic scope for offerings (prioritizing education content first; slower development of paid services).
   

Assessment vs standard:

• Strengths: Intentional workload scoping; attention to sustainability.
   
• Gaps: No employees yet, worker metrics are limited.
  Overall: Early-stage; progress depends on staffing model.
   

4.3 Community (equity, inclusion, civic engagement, impact)
What we aimed to do:

• Deliver culturally safe health education and advocacy resources for Muslim women and families.
   
• Increase community capacity for self-advocacy in healthcare settings.
   

Actions taken this period:

• Produced free educational content on maternal health, chronic disease prevention, and community-first health literacy:
   
  •  short-form posts / infographics
  •  long-form educational pieces (blog/video) 
  • community workshops
     
• Created advocacy-focused resources:
   
  •  checklists / “questions to ask” tools
     
  •  guidance pieces addressing bias, patient rights, and culturally safe care navigation
     
• Established community partnerships or outreach:
   
  • Richmond Masjid Woman's Board
     

Assessment vs standard:

• Strengths: Direct alignment with underserved community needs; emphasis on culturally attuned materials.
   
• Gaps: Limited systematic collection of outcome data (e.g., pre/post knowledge gains, user satisfaction, downstream healthcare navigation outcomes).
  Overall: Strong mission alignment; measurement infrastructure still maturing.
   

4.4 Environment (operations, footprint, stewardship)
What we aimed to do:

• Operate as a digital-first platform to reduce material footprint, while using responsible procurement for any physical materials (printables, packaging, events).
   

Actions taken this period:

• Predominantly digital delivery (education content and tools).
   

Assessment vs standard:

• Strengths: Digital-first model likely reduces direct footprint.
   
• Gaps: No formal environmental measurement yet (energy, hosting footprint, procurement policy).
  Overall: Low operational footprint; formal policies and tracking are opportunities.
   

4.5 Customers (benefit delivery, ethical marketing, safeguarding)
What we aimed to do:

• Provide accessible, accurate, culturally safe health education that empowers informed decision-making.
   
• Avoid fear-based marketing and clearly distinguish education from clinical care.
   

Actions taken this period:

• Used plain-language education and “this is not medical advice” boundaries where appropriate.
   
• Prioritized topics relevant to community needs and seasonality (e.g., pregnancy wellness, chronic disease prevention, stress resilience).
   
• Developed structured content series for consistent learning (e.g., myth-busting, advocacy tools, maternal health education).
   

Assessment vs standard:

• Strengths: Clear public benefit orientation; education-first approach; focus on empowerment.
   
• Gaps: Need more systematic tracking of customer outcomes (e.g., learning impact, confidence to advocate, satisfaction).
  Overall: Strong intent and delivery; evaluation capacity in progress.
   

1. Fair and accurate description of how we pursued our public benefits
   During the reporting period, Rumanah Wellness pursued its public benefit purpose primarily through health education, advocacy content, and community-oriented resources designed for Muslim women and families. The organization focused on providing culturally attuned, evidence-informed information in accessible formats (short posts, guides, and structured series), with particular emphasis on maternal-fetal health and hormonal/reproductive wellness as the platform’s first phase of development.
    

Rumanah Wellness also advanced public benefit by emphasizing health literacy and patient advocacy—creating tools intended to help community members communicate effectively with healthcare providers, understand common health recommendations, and navigate barriers such as bias or lack of culturally safe care. Where appropriate, content emphasized ethical boundaries: education does not replace individualized clinical assessment, and audiences were encouraged to seek medical care for urgent or complex conditions.

1. Circumstances that hindered pursuit of public benefits (barriers and constraints)
   Rumanah Wellness faced constraints typical of an early-stage, mission-driven platform, which affected the pace and breadth of benefit delivery:
    

A. Capacity and bandwidth constraints
As a small organization, Rumanah Wellness had limited staff time to simultaneously create content, build infrastructure, develop partnerships, and implement robust measurement systems. This required prioritizing a narrower set of programs and a slower rollout of services.

B. Measurement limitations
Although the organization delivered educational and advocacy outputs, the ability to measure outcomes (knowledge change, behavior change, healthcare navigation improvements) was limited by the absence of mature data systems and the time required to implement surveys, feedback loops, and privacy-conscious evaluation methods.

C. Community trust and accessibility needs
Serving communities that may have experienced marginalization in healthcare requires careful relationship-building, culturally safe messaging, and accessible delivery formats. This increases development time for resources and review processes.

D. Regulatory and scope-of-practice boundaries
As a wellness education platform, Rumanah Wellness must avoid crossing into individualized medical diagnosis or treatment. Maintaining these boundaries can limit the specificity of guidance and requires repeated clarity in public-facing materials.

1. Goals and improvement plan for the next reporting period
   To strengthen alignment with the B Impact Assessment domains and improve measurable public benefit, Rumanah Wellness plans to focus on:
    

A. Measurement and accountability

• Implement a simple impact measurement system: quarterly user feedback survey, post-workshop evaluations, and annual outcomes summary.
   
• Track core metrics: reach, engagement, downloads, workshop attendance, satisfaction, self-reported learning, and confidence to self-advocate.
   

B. Governance and policy formalization

• Publish or adopt written policies: ethics and evidence integrity policy, safeguarding and privacy statement, accessibility commitments, and a documented process for corrections/complaints.
   

C. Community partnerships

• Build partnerships with community organizations (mosques, schools, libraries, public health units) to extend reach and co-design resources.
   

D. Program delivery

• Deliver community workshops and downloadable guides focused on maternal health, health literacy, and advocacy.
   
• Develop  structured educational series with consistent learning outcomes and companion tools.
   

1. Statement of transparency and limitations
   This report is intended to be a fair and accurate account of Rumanah Wellness’ efforts during the reporting period. The assessment uses the B Impact Assessment framework as a third-party standard for structure and benchmarking; however, unless otherwise stated above, results are self-assessed and not externally verified. Where quantitative metrics are not yet available, Rumanah Wellness has described activities and constraints transparently and has identified concrete steps to improve measurement and accountability in the next reporting cycle.
    

Authorized by:
Jessica El Haj, CEO & Director
Date: February 24, 2026